WNBA Surges to 24-Year Viewership High Amid Expansion Plans

The WNBA has experienced a significant surge in popularity and expansion, largely influenced by standout players like Caitlin Clark, who has brought unprecedented attention and fan engagement since her 2024 debut. The league, which began in 1997 with eight teams, is now expanding further with new franchises, reflecting growing interest and investment in women's basketball. This rise is supported by the legacy of pioneering players such as Brittney Griner, Diana Taurasi, and Sue Bird, who helped build the league's foundation over the years. Additionally, women's basketball worldwide is benefiting from strategic planning, increased media coverage, grassroots programs, and technological advancements, all contributing to a stronger global presence. The sport's growth is also fueled by cultural shifts and athlete advocacy for equal recognition, leading to sellout crowds, new broadcasting deals, and more robust league ecosystems. These combined factors signal a transformative era for women's basketball, both professionally and at the youth level.