OpenAI Plans Copyright Controls, Revenue Sharing for Sora Amid Industry Pushback

OpenAI's CEO Sam Altman announced that the Sora AI video-generation tool will soon implement more granular copyright controls, allowing rights holders to dictate how their characters are used, including the ability to block usage. This shift comes amid heightened scrutiny over AI-generated content and intellectual property rights, with some major studios like Disney already opting out of having their material appear on the platform. OpenAI plans to introduce a revenue-sharing model for rights holders who permit their characters to be used, although details remain experimental and will be refined over time. The app's popularity has surged, generating more video content than expected, which has necessitated a monetization strategy. Initially, OpenAI adopted an opt-out policy allowing copyrighted content by default, but feedback from rights holders has led to plans for an opt-in style control system to better balance creators' concerns and platform innovation. These moves reflect OpenAI's intent to collaborate financially with copyright owners rather than face legal conflicts, though challenges remain in quantifying and managing user-generated content value.