Chelsea Women have announced a ban on signing autographs and taking selfies with fans at Kingsmeadow due to safety concerns arising from increased crowds. The club stated that the growth in attendance at matches has made it 'no longer safe or sustainable' for players to interact with fans in an uncontrolled environment. Instead, Chelsea will organize scheduled meet-and-greet events to maintain player-fan connections, although this shift represents a significant change in the traditionally intimate relationship characteristic of women's football. Supporters' groups have acknowledged the decision as tough but essential for safety. The need for this adjustment highlights the challenges faced as the women's game gains popularity and larger audiences. The club's home matches will continue to take place at both Kingsmeadow and Stamford Bridge, with the first match of the new season scheduled against Aston Villa on September 20.