Tesco Ad Outshines John Lewis in 2024

This year's Christmas advert season has generated significant attention, with Tesco's ad gaining unexpected praise over the traditional favorite, John Lewis. Tesco's commercial, which follows a poignant story of a man mourning his grandmother, has resonated deeply with viewers, showcasing the emotional complexity of the holiday season. Meanwhile, John Lewis's 2024 advert, titled 'The Gifting Hour,' has received mixed reviews, featuring a nostalgic journey through a woman's memories as she searches for a gift for her sister. The ad, set in their Oxford Street store, is accompanied by The Verve's 'Sonnet,' offering a nostalgic 90s vibe, but some viewers found the storyline confusing and less impactful than previous years. An amateur 'Robin' advert, created on a £500 budget, has also captivated audiences, being hailed as more touching than the professional production.