American Express Tournament Generates $25 Million for La Quinta

The American Express Tournament is currently underway in La Quinta, California, attracting thousands and generating an estimated $25 million for the Coachella Valley's economy. This four-day event not only boosts local hospitality, with hotels and restaurants seeing significant increases in patronage, but also contributes to local charities, with at least $1 million expected to benefit organizations like the Find Food Bank and YMCA. Entertainment highlights, such as performances by Little Big Town and Journey, complement the golf action, making it a popular destination for visitors. The tournament features an $8.8 million purse and showcases top golfers, including defending champion Nick Dunlap. Mayor Linda Evans emphasized the event's importance for elevating the community each year. As the tournament progresses, local businesses look forward to continued economic benefits and community support through charitable contributions.