Arthur 'Big Boy' Crudup, the unsung architect of rock 'n' roll, whose 1946 song 'That’s All Right' jumpstarted Elvis Presley's career, faced exploitation and financial struggles due to industry practices, despite his immense influence on music. While Crudup's legacy as a pioneering musician was overshadowed by his later years as a farmer, recent efforts aim to honor his contributions, including a highway marker in Virginia. Despite being dubbed the father of rock 'n' roll, Crudup received minimal royalties and recognition during his lifetime, underscoring a historical narrative of artist exploitation in the 20th century music industry.