DOCa Rioja Celebrates 100 Years with Asia Wine Events

DOCa Rioja is celebrating the 100th anniversary of its Designation of Origin with global activations, including events in Spain and Asia, to highlight both traditional and modern wine styles and diversify public perception beyond full-bodied reds. The marketing efforts emphasize Rioja's terroir-oriented wines, including whites, rosés, and sparklings, showcasing the region as Spain's leading wine appellation. Meanwhile, in Brazil, festival founders Pedro Alcântara and Henrique Gomes are redefining festival culture through immersive events like Réveillon Carneiros and Sounds of Quartzo, focusing on wellness and collective consciousness rather than just music and partying. Their events blend intention, intimacy, and immersion, incorporating healing practices such as yoga and silent temples to offer attendees a balanced, centered experience. Additionally, The Church of Jesus Christ of Latter-day Saints held a groundbreaking ceremony for the Natal Brazil Temple, marking the 15th temple in Brazil and symbolizing a major spiritual milestone for the region. Lastly, the Brazilian-born fashion label Farruche launched its “VERÃO 25” collection in London, celebrating Brazilian culture through vibrant, crochet-inspired swimwear and accessories that evoke personal and cultural nostalgia.