Meghan Markle Gifts As Ever Products to Celebrities Following Sold-Out Launch

Meghan Markle's new lifestyle brand, As Ever, launched on April 2 and sold out its entire product line within an hour, much to the disappointment of many fans. The Duchess surprised friends, including Kris Jenner and Zoe Saldana, by sending them PR packages that featured various items such as raspberry jam, herbal teas, and shortbread cookie mix. Celebrities expressed their excitement on social media, with Jenner saying she couldn't wait to try everything and Saldana thanking Meghan for the delicious gifts. Despite the enthusiastic celebrity endorsements, some critics suggested that the quick sell-out was part of a marketing strategy to create buzz. Markle's promotional efforts involved reaching out to influencers to help drive interest in her products. The collection aims to bring 'surprise and delight' to everyday life, according to its branding.