Jerry Jones Supports NFL Plans for International Super Bowl Expansion

Jerry Jones, owner of the Dallas Cowboys and a prominent NFL figure, has shifted his stance to support the idea of hosting a Super Bowl outside the United States, highlighting the league's goal to expand its global audience. Jones acknowledged that while he was initially skeptical about transferring the unique hometown rivalry ethos of American football internationally, the sport's physical and strategic demands have universal appeal, which has grown in popularity overseas. He emphasized that an international Super Bowl would not diminish U.S. fan interest but instead would significantly increase global viewership. The NFL, under Commissioner Roger Goodell, aims to expand its international presence by increasing the number of overseas games to 16 per season and has considered establishing a team in London. Despite concerns about factors such as kickoff times and fan reception, Jones and the league remain optimistic about the potential benefits of global expansion for the NFL's growth and its franchises. This evolving perspective reflects the NFL's transition from a national league with international games to a truly global sports operation.