Rivian Launches Halloween Software Update

Rivian has introduced a Halloween-themed software update for its R1T and R1S electric vehicles, allowing users to apply 'Car Costumes' inspired by pop culture icons like K.I.T.T. from Knight Rider and the DeLorean from Back to the Future. The update, available until November 4, includes interactive features such as themed sound effects, lighting, and display changes that enhance the Halloween experience. The 'Haunted Rivian' costume offers spooky sound effects and visuals, while additional modes depict pedestrians as zombies and cyclists as headless horsemen. Meanwhile, Capri-Sun has launched limited-edition Halloween drink pouches featuring spooky characters and a competition to win £1,000 for finding a 'Golden Ghost' pouch. Rubies is promoting a wide range of Halloween costumes for all ages, featuring popular characters from movies and shows like House of the Dragon and Beetlejuice, aimed at making Halloween celebrations even more festive. The initiatives by Rivian, Capri-Sun, and Rubies reflect the growing commercial focus on Halloween as a significant seasonal opportunity.