Hallmark is set to launch its new streaming service, Hallmark+, on September 10, which will replace Hallmark Movies Now and offer ad-free viewing alongside membership rewards. Subscribers can expect exclusive benefits such as free greeting cards, coupons, and surprise gifts, with membership fees at $79.99 annually or $7.99 monthly. The launch will feature original series like 'The Chicken Sisters,' based on a bestselling novel, and 'Celebrations with Lacey Chabert,' focusing on community heroes, both debuting with new episodes every Thursday starting September 12. Additionally, the 'Love on the Danube' movie trilogy and new episodes of 'The Jane Mysteries' will premiere on the same day, showcasing a mix of scripted and unscripted content. This initiative aims to enhance viewer engagement by combining entertainment with consumer rewards at Hallmark stores. Hallmark+ represents a significant shift for the network as it embraces new programming formats and a modernized viewing experience.