Meta AI Launches Across Europe on WhatsApp, Instagram, Messenger

Meta has launched its AI assistant, Meta AI, in Europe and the UK, integrating it into WhatsApp, Instagram, and Messenger to enhance user interactions with personalized and interactive chat features. This rollout follows extensive regulatory navigation due to data privacy concerns, specifically under the General Data Protection Regulation (GDPR). With its launch, Meta AI is expected to assist users in various tasks like creating itineraries and answering questions, leveraging advanced language models. Additionally, Meta is testing AI-generated comment suggestions on Instagram, which aims to facilitate user interactions, though it has received mixed reactions regarding its impact on authenticity. The assistant, which has already been available in the U.S. since 2023, boasts 700 million monthly users and is available in over 100 countries globally. As Meta expands its AI capabilities, it faces scrutiny over potential privacy issues and the authenticity of user interactions.