New Orleans targets 12th Super Bowl for 2031 after event success

Following the successful hosting of Super Bowl LIX, New Orleans leaders are optimistic about the potential long-term economic impact, despite some local businesses reporting lower-than-expected sales. Key figures like New Orleans & Co. CEO Walt Leger emphasized that the event was intended to attract future business opportunities and tourism for years to come. High-profile visitors and extensive media coverage showcased the city's culture and hospitality, with leaders aiming for a return of the Super Bowl in 2031. While the event generated significant buzz and approximately $150 million in estimated economic impact, challenges such as street closures and security hampered access for some locals and businesses. Local officials remain committed to leveraging this momentum to attract new investments and maintain a positive image for New Orleans as a premier event host. Overall, the Super Bowl was viewed as a blend of celebration and opportunity for the city.