Ralph Lauren Launches AI Stylist Tool for US Shoppers

Ralph Lauren has launched 'Ask Ralph,' an AI-powered conversational shopping and styling tool integrated into its mobile app for U.S. users, developed in partnership with Microsoft using the Azure OpenAI platform. This innovative feature offers personalized, shoppable outfit recommendations that mimic the experience of an in-store stylist by interpreting open-ended prompts and providing multiple styling options from the brand's inventory. Customers can interact with the AI to get advice for various occasions or fashion queries, refining suggestions through follow-up questions to suit their personal style preferences. The launch continues Ralph Lauren's history of digital innovation, dating back to its pioneering luxury e-commerce platform created with Microsoft 25 years ago, while positioning the brand at the forefront of conversational AI in fashion retail. Beyond discovery, 'Ask Ralph' aims to engage consumers deeply with Ralph Lauren's iconic style, blending timeless designs with cutting-edge technology to appeal to modern shoppers seeking tailored guidance. This move reflects a broader trend of luxury and lifestyle brands adopting AI tools to enhance customer experience and shopping personalization.