Wild Frontiers Lists Top Destinations for 2025

As over-tourism drives British travelers to seek less crowded destinations, Wild Frontiers has identified Kyrgyzstan, Armenia, and Bosnia and Herzegovina as top trending locations for 2025. Kyrgyzstan has seen a 55 percent increase in bookings and a 21 percent rise in Google searches, touted as Central Asia's hidden gem with stunning mountain scenery. Bosnia and Herzegovina is emerging as a popular alternative to Dubrovnik, with a 70 percent increase in Balkan bookings and a 17.3 percent rise in tourist arrivals in 2023. Meanwhile, a new coffee-table book by Ordnance Survey highlights Scotland's Highlands and Moray as prime spots for scenic walks, featuring routes that cater to various preferences. Destinations like the Bukit Nanas Forest Reserve in Kuala Lumpur and Dragon's Back in Hong Kong showcase nature escapes within urban settings, offering tranquility and stunning views. Overall, the travel landscape is shifting towards unique and accessible destinations that promise rich experiences away from the crowds.