SXSW 2025 Showcases Japan's Music Scene, Features Diverse Artists

SXSW 2025 showcased a vibrant mix of musical acts, emphasizing Japan's growing music scene through the TOKYO CALLING × INSPIRED BY TOKYO Showcase, which featured artists like Fuki Kitamura and GOKUMON. This year's event highlighted the eclectic nature of performances, with genres spanning from electronic and R&B to rock and indie, reflecting the festival's commitment to cultural diversity. The festival will undergo significant changes in 2026, reducing its duration from nine to seven days due to the reconstruction of the Austin Convention Center, while still promising to maintain its iconic music showcases. Additionally, SXSW's badge prices are set to drop, making it more accessible for attendees. Despite the changes, the festival continues to prioritize innovation and inclusivity within the music industry. Organizers and attendees alike celebrated the unique experiences and discoveries that SXSW offers.