Jaguar Faces Backlash Over New Ad Campaign

Jaguar's latest advertising campaign has sparked widespread ridicule for its bizarre lack of actual cars, instead showcasing models in extravagant outfits against surreal backdrops. The promotional video, intended to highlight the company's rebranding efforts as it transitions to an electric-only lineup, features striking phrases like 'create exuberant' and 'delete ordinary' but no vehicles. Prominent figures, including Elon Musk, have criticized the ad, with Musk tweeting, 'Do you sell cars?' in response to the campaign. Jaguar has attempted to clarify its intentions, inviting viewers to a promotional event and asserting that the ad represents a 'declaration of intent' for a new era. The commercial has led to confusion among audiences, with many questioning what the brand is trying to convey. Jaguar plans to unveil new electric vehicles at upcoming events as part of this rebranding effort.