Netflix explores video podcast deals to enhance content strategy

Netflix is exploring the addition of video podcasts to its platform as part of its strategy to keep viewers engaged amid slowing streaming growth. The company has been in talks with talent agents about signing podcasters to host talk-based video shows, looking to capitalize on the booming podcast industry, which has seen significant audience growth. Past skepticism about the format has shifted, with Netflix now considering how to effectively integrate podcast content, potentially offering exclusive shows or ad-free versions of popular programs. This strategy aligns with Netflix's recent ventures into live events and sports, as well as its previous attempts to collaborate with prominent creators, including a missed deal with Alex Cooper of 'Call Her Daddy.' Analysts note that podcasts are a cost-effective way to enhance content offerings, appealing particularly to younger audiences who favor video elements in their podcast consumption. Overall, this move signifies Netflix's commitment to evolving its content strategy in response to competitive pressures from platforms like YouTube and Spotify.