Red Bull signs major F1 sponsorship deal with 1Password for 2025

Red Bull Racing has secured a multi-year partnership with cybersecurity firm 1Password, marking a significant addition to their sponsorship lineup ahead of the 2025 Formula 1 season. The deal, which will see 1Password's branding prominently featured on the new RB21 car and across team apparel, emphasizes enhancing the team's cybersecurity infrastructure. This follows another sponsorship agreement with cryptocurrency firm Gate.io, which will also have its branding featured on the car and driver kit, replacing the previous deal with Bybit. Both partnerships illustrate Red Bull's strategy to attract innovative companies while generating additional revenue as they prepare for the upcoming season. Team principal Christian Horner expressed excitement about the collaboration with both firms, highlighting the importance of secure data in their operations. Additionally, Red Bull is gearing up for the F1 75 event, where all teams will unveil their liveries for the 2025 season, further building anticipation for the upcoming races.