Harry Styles’ Pleasing brand launches sex toy, lubricant in New York

Harry Styles' gender-neutral lifestyle brand, Pleasing, has expanded into the sexual wellness market with two new products: a double-sided vibrator priced at $68 and a personal lubricant for $25. These items, marketed under the 'Pleasing Yourself' line, will be available online and at a three-day immersive pop-up shop in New York City, strictly for those 18 and older. The brand is also collaborating with Planned Parenthood to produce educational sexual health videos and special-edition condoms promoting the message 'I'm for Planned Parenthood.' Fans have enthusiastically embraced the launch, with many expressing excitement and surprise over the brand's new direction into adult toys. Promotional materials include a video featuring Harry's voice encouraging customers to 'please yourself like you mean it,' which has sparked significant buzz across social media. This launch marks a natural progression for Pleasing, which previously focused on fragrances and other lifestyle products since its 2021 inception.