Jason Kothari’s Mythik Raises $15M Seed Round in India Media Tech

Jason Kothari's new startup, Mythik, has raised $15 million in a seed funding round, which it claims is the largest ever in India’s media technology space. Mythik is a tech-first global entertainment company aiming to bring Eastern mythology, history, and folktales to a worldwide audience by leveraging AI and cutting-edge technology to create high-quality, immersive content. The company aspires to become the “Disney from the East” and has already gained significant traction with a growing subscriber base on social media. The funding round attracted a diverse group of investors, including Sakal Media Group, BITKRAFT, VC Grid, Visceral Capital, Shah Rukh Khan’s family office, and several high-net-worth individuals and industry leaders. Mythik’s founding team includes former executives from major global entertainment companies such as Disney, Netflix, Amazon Studios, Jio, and Tencent. The startup plans to use the capital to scale its content production and technology stack, capitalizing on the growing generative AI market in India’s entertainment industry.