Microsoft Pushes Windows 11 with Intrusive Ads

Microsoft has initiated a campaign using full-screen pop-up ads to urge Windows 10 users to upgrade to Windows 11, particularly by purchasing Copilot+ PCs. These ads emphasize the impending end of free security updates for Windows 10 in October 2025 and highlight the advanced AI features of Copilot+ PCs as the 'ultimate Windows 11 experience'. Despite the push, Windows 10 remains popular due to Windows 11's stricter system requirements, with around 61% of users still on the older OS. Microsoft has a history of aggressive upgrade tactics, previously seen with Windows 7 and 8.1 users. While the ads suggest buying new hardware, existing compatible PCs can upgrade to Windows 11 for free. Extended security updates will be available for a fee, but Microsoft's aggressive strategy indicates a strong desire to move users to newer systems.