Gordon Ramsay Joins Mobile Game Hay Day

Gordon Ramsay is set to become a temporary in-game character in the popular farming simulator, Hay Day, from January 15 to January 24, 2025, replacing the character Greg who is on a fishing trip. Known for his intense personality, Ramsay will assist players in managing their farms during the Calming County Fair event, where players can earn rewards and unlock new features. Despite his fiery reputation, Ramsay expresses surprise at finding calm in the game, which he describes as a source of harmony amidst chaos. Promotional content for the collaboration showcases Ramsay's humorous attempts at relaxation, contrasting his usual persona with the game's tranquil vibe. Hay Day's General Manager, Maya Hofree, anticipates that players will enjoy the unique experience of engaging with Ramsay's character. The collaboration reflects a growing trend of celebrity partnerships in mobile gaming, enhancing player engagement with familiar faces.