College Athletes Value Degrees Over Sponsorships

Jonny Bottorff, an offensive lineman at Northern Arizona University, reflects on the impact of name, image, and likeness (NIL) deals since their introduction, noting that while he's earned a few hundred dollars, his college experience remains largely focused on academics. Despite the financial opportunities for some high-profile athletes, many like Bottorff prioritize obtaining their degrees, stating that a college education is still the ultimate goal. The NCAA reported a record 91% graduation rate for Division I athletes, often surpassing that of non-athletes. Before a 2021 Supreme Court ruling allowed athletes to profit from their likenesses, college sports operated under the premise of scholarship in exchange for competition. While NIL deals have significantly benefited select athletes, the majority find that the financial gains are minimal, with academic success remaining paramount. The experiences of athletes like Washington Commanders quarterback Jayden Daniels and Chicago Sky forward Angel Reese highlight the disparity in NIL earnings within the college sports landscape.