Cher has teamed up with EastEnders' Barry, played by Shaun Williamson, for a duet of 'I Got You Babe' in an innovative UKTV ad promoting their rebranded streaming service 'U'. The unexpected collaboration features Cher seamlessly integrated into various TV shows, including EastEnders, using CGI and clever editing tricks. This unique partnership has garnered significant attention, with fans enjoying the surprise element and the chemistry between the iconic pop star and the soap legend. Additionally, Shaun Williamson has been making appearances performing at events and offering 'Barrioke' nights for fans at a premium price, creating memorable experiences for participants and receiving positive feedback for his engaging and entertaining performances.