Reba McEntire Joins Realtor.com for Major Homebuyer Initiative

Reba McEntire, celebrated country music star and sitcom veteran, is the face of Realtor.com's new 'Nearly Home' campaign aimed at making the home buying process feel more hopeful and less overwhelming. The campaign, Realtor.com's largest brand investment in nearly 30 years, features sitcom-style episodes that highlight common challenges faced by homebuyers and offers practical solutions, leveraging McEntire's charm and trusted persona. The first episode, 'The One Without the Break-Up,' depicts a couple struggling with home buying stress and showcases Realtor.com's tools to ease the process. The campaign will run across TV, digital, and social platforms, including a sponsorship of the 60th Academy of Country Music Awards streaming on Prime Video, which McEntire will host. Realtor.com emphasizes its 500,000 new listings per month and its strong reputation among real estate professionals, aiming to inspire a generation navigating a complex market. McEntire expressed enthusiasm about Realtor.com's innovative tools and the campaign's mission to bring optimism and reassurance to prospective homebuyers.