Jeff Bezos and Lauren Sánchez attended UFC 306, also called 'Noche UFC,' at the Las Vegas Sphere, a $2.3 billion venue, marking UFC's debut at this futuristic location. The event, celebrated for Mexican Independence Day, featured a lavish production that cost over $20 million, significantly exceeding the original budget. Some of the biggest names in entertainment and sports were present, including Bob Iger and Chris Brown, as Dana White aimed to create a unique experience for fight fans. The card showcased top Mexican fighters, including Alexa Grasso defending her flyweight title against Valentina Shevchenko, and bantamweight champion Sean O’Malley facing Merab Dvalishvili in the main event. With the current UFC broadcast deal expiring in 2025, Bezos's presence hints at potential negotiations for a new media agreement, as streaming platforms eye the lucrative UFC rights. The success of this event could impact future broadcasting strategies, potentially reshaping how UFC events are presented in the coming years.