In response to overtourism, Switzerland has implemented measures to protect the Riffelsee lake and its surrounding environment, particularly the delicate alpine flora like edelweiss. Authorities in Zermatt now require tourists to follow marked paths and have fenced off areas to prevent trampling of rare plants, which have suffered from the influx of up to 3,000 visitors daily seeking Instagram-worthy photos. An alpine garden has been established to educate visitors about local biodiversity, featuring QR codes that provide information on 148 different plant species. Tourism officials are promoting less-visited locations and special packages to distribute foot traffic more evenly across the region. This initiative aligns with broader trends in Europe, where other iconic sites are also implementing restrictions to manage tourist impact. Overall, the aim is to balance tourism's economic benefits with the need for environmental preservation.