Mike Ashley has appointed his youngest daughter, Matilda Ashley, as a director of Mash Holdings, which oversees his interests in Frasers Group and other ventures. Matilda, 27, recently stepped down from her role at her beauty business, Double Take, which was acquired by Frasers for £1 without notifying shareholders. This family appointment raises questions of nepotism as it follows the hiring of other family members, including her boyfriend David Al-Mudallal, who is the COO of Frasers and a board member. Concerns over corporate governance have been previously highlighted due to past undisclosed financial dealings involving Ashley's family. The intertwining of family relationships within the company has led to scrutiny, especially after a 2016 incident where shareholder interests were not clearly communicated. Matilda’s new role is part of Ashley's broader strategy to expand his retail empire.