Diljit Dosanjh becomes Levi's first Punjabi global ambassador

Levi's has appointed Punjabi singer and actor Diljit Dosanjh as its global ambassador, marking a historic moment as he becomes the first Punjabi artist to join the brand's creative community. This partnership, announced following his successful Coachella debut and the Dil-Luminati Tour, aims to highlight Levi's expanding menswear range while embodying the brand's ethos of individuality and self-expression. Dosanjh, known for his unique fashion sense that blends traditional and contemporary styles, expressed admiration for Levi's heritage and modernity, describing denim as a statement rather than just clothing. Levi's Managing Director Amisha Jain emphasized Dosanjh's cultural impact and the synergy between his journey and the brand's spirit. The collaboration is expected to redefine the intersection of fashion and music, appealing to a younger demographic eager for authenticity and creativity. Overall, this partnership positions both Levi's and Dosanjh at the forefront of a cultural movement embracing diversity and innovation.