WWE, NFL Collaborate on Custom Super Bowl 59 Championship Belt

WWE and the NFL are collaborating to unveil a custom WWE Championship belt featuring Super Bowl 59 branding during the upcoming game between the Kansas City Chiefs and the Philadelphia Eagles. This unique belt will showcase the Super Bowl's official logo, colors, and design elements influenced by New Orleans, the host city. The partnership builds on a multi-year licensing agreement established in 2023 to create NFL-themed WWE legacy titles with branding from all 32 NFL teams. The Chiefs are under pressure to win their third consecutive Super Bowl, a historic achievement. The crossover between WWE and the NFL is not new; players have previously appeared on WWE shows and celebrated victories with WWE titles. The custom championship belt is expected to enhance the spectacle of Super Bowl 59 this Sunday.