Turkish Olympic shooter Yusuf Dikec has become a global sensation after his nonchalant stance at the 2024 Paris Games went viral, leading to widespread imitation and memes. In response to numerous unauthorized trademark attempts, Dikec has filed to protect his iconic pose with the Turkish Patent and Trademark Office. His coach, Erdinc Bilgili, confirmed the application was submitted to safeguard its commercial use. The viral pose has sparked the creation of various memorabilia items and even caught the attention of figures like Elon Musk. Dikec explained that his hand-in-pocket technique was simply to maintain body stability. The Turkish trademark office has yet to respond to the application.