Hyatt to Acquire Standard International for $335 Million

Preferred Travel Group has launched its Climate Action Plan, aiming for net zero emissions by 2050, with a 50% reduction target by 2030, developed in partnership with the Travel Foundation. Meanwhile, Hyatt announced its acquisition of Standard International for up to $335 million, which includes management contracts for 21 hotels. In marketing, John Lewis Partnership received praise for reinstating its famous pricing promise under new leadership, while Gail's bakery faced backlash but continued its expansion plans in Walthamstow. Additionally, 2024 saw a surge in unconventional influencer success stories, such as Tareasa Johnson's TikTok series leading to a TV adaptation, and the Costco Guys gaining popularity through their brand love. The LBB Americas team reflected on impactful advertising campaigns of the year, highlighting a range of creative works that resonated emotionally with audiences. Overall, these developments showcase significant shifts in sustainability efforts, marketing strategies, and influencer culture in 2024.