Women’s Soccer Growth Fueled by $240M NWSL Media Deal

Recent discussions and research highlight the evolving role and challenges of women in business and sports, emphasizing collaboration, accountability, and mentorship as vital for advancing female leadership in South Africa's male-dominated sectors. Despite legal frameworks addressing gender-based violence, gaps in implementation and support remain significant barriers for women. In sports, particularly women's soccer, media coverage, sponsorship, and public interest have surged, reflecting broader societal shifts and providing new opportunities for female athletes. The success of athletes like Christen Press and Marta illustrates how increased visibility and marketability, including partnerships with beauty brands, have transformed women's sports landscapes. Studies also reveal that early sports participation significantly benefits women in business by fostering resilience and leadership skills, as underscored by the 94% statistic showing women in C-suite roles with a sports background. These combined efforts and insights suggest a growing recognition of the multifaceted ways women succeed and the importance of supportive structures to help bridge existing gaps.