WhatsApp Launches Global Privacy Campaign Across Five Countries

WhatsApp has launched its largest global privacy campaign titled 'Not Even WhatsApp' to emphasize that no one, including WhatsApp itself, can see or hear users' personal messages due to end-to-end encryption. The campaign, featuring a 60-second TV spot directed by Achowe and voiced by actor Aamir Khan in India, highlights everyday private moments shared on the platform and will run across multiple countries including India, the US, UK, Brazil, and Mexico. It is being promoted through TV, digital media, outdoor ads, audio, and in-app messaging, with a special focus on 16 Indian states such as Delhi and Maharashtra. Alongside the campaign, WhatsApp is rolling out new privacy features like Advanced Chat Privacy, which prevents content sharing outside the app, and Privacy Checkup, which helps users review and customize their security settings. This campaign also serves as a response to ongoing concerns and misinformation about data privacy, reaffirming WhatsApp's commitment to protecting user communication even amid regulatory pressures and criticism from figures like Elon Musk. WhatsApp’s marketing head, Vivian Odior, described the campaign as a powerful portrayal of the platform’s privacy promise, likening WhatsApp to the next best thing to an in-person conversation.