Instagram Reveals Friends Tab for Reels Engagement

Instagram has introduced a new 'Friends' tab within its Reels section, allowing users to view which Reels their friends have liked or commented on, a feature reminiscent of the previously scrapped 'Following' tab from 2019. Adam Mosseri, Instagram's head, stated that this change aims to foster more interaction and connection over shared content among friends. While some users appreciate the potential for increased engagement, others express concerns over privacy and the pressure to curate their likes. The feature could be perceived as a strategic move by Meta to compete with TikTok amid its growing popularity. Critics argue that it may discourage genuine interactions, as users might fear judgment from friends regarding their viewing habits. Overall, the introduction of this tab raises questions about the balance between social connectivity and individual privacy on the platform.