Trip.com Group Expands Global Initiatives Supporting Women in Tourism

Women are increasingly vital to the tourism industry, enhancing their economic empowerment through various initiatives in Madhya Pradesh, India, and Sri Lanka. In Madhya Pradesh, programs such as the Rural Homestay Scheme and the Safe Tourism Project for Women have provided training and employment opportunities, enabling women to achieve financial independence and contribute significantly to local tourism. Similarly, Sri Lanka's Amba Yaalu resort, fully managed by women, is pioneering efforts to close the gender gap in hospitality by offering skills training and safe career paths. On a global scale, Trip.com Group's initiatives, including The Mulan Project, aim to empower women in tourism through bilingual training and entrepreneurship, fostering gender equality and career advancement. The UNWTO highlights that women make up over 54% of the tourism workforce, though many face barriers to advancement. These collective efforts across regions signify a growing recognition of women's crucial role in the tourism sector and the need for sustained support and development.