Justin Bieber Gains Creative Freedom, Releases Number One Album After Scooter Braun Split
Justin Bieber Gains Creative Freedom, Releases Number One Album After Scooter Braun Split

Justin Bieber Gains Creative Freedom, Releases Number One Album After Scooter Braun Split

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Justin Bieber has embraced full creative freedom for the first time since parting ways with long-time manager Scooter Braun, a split he had desired for years. This newfound independence allowed Bieber to release his seventh album, Swag, which many critics and insiders have described as his most authentic, honest, and vulnerable work to date. The album, dropped unexpectedly on July 11, 2025, marks his first LP in four years and quickly achieved commercial success, debuting at number one on major streaming platforms. Despite their past disputes, Braun publicly praised the album, calling it "beautiful," "raw," and the most authentically Bieber record so far, while also acknowledging he had no role in its creation. Bieber now owns 100% of his masters starting with Swag, signaling a significant shift in his artistic and business control. The creative freedom has allowed Bieber to explore and express his true self musically, free from external pressures to produce a "perfect" single or album.

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