WNBA All-Star Ratings, Format, Advocacy Mark Game

The 2025 WNBA All-Star Game, held in Indianapolis and broadcast on ABC, drew 2.19 million viewers, down 36% from last year's record but up 158% from 2023, with Caitlin Clark absent due to a groin injury. Despite the decrease from 2024, the game was the second-most-watched in league history and topped Saturday night TV ratings. The event introduced a new team captain format, with Napheesa Collier's team defeating Team Clark 151-131 and setting a points record. The Skills Challenge and 3-Point Contest also broke records with 1.3 million viewers, an 89% increase over last year, even without Clark. Increased attendance, merchandise sales, and continued strong ratings highlight the league's growing popularity, often attributed to Clark's influence. Players also used the All-Star platform to advocate for higher pay amid ongoing collective bargaining negotiations and a new media rights deal.