Pharmaceutical Firm Advances Insomnia Research at World Sleep Congress

Recent insights into insomnia reveal that some common sleep hygiene practices may worsen sleeplessness rather than improve it. Sleep therapist Kirsty Vant advises against spending extra time in bed to catch up on sleep, as it weakens the mental association between bed and sleep, increasing frustration. Instead, she recommends restricting time in bed by going to bed slightly later while maintaining a consistent wake-up time to enhance the body’s natural sleep drive. While avoiding screens is commonly advised due to blue light's effect on melatonin, Vant suggests strategic use of calming, non-stimulating content with night mode settings to reduce anxiety and overthinking that can fuel insomnia. Additionally, research published in BMJ Evidence-Based Medicine highlights that exercise forms such as yoga, Tai Chi, walking, and jogging significantly improve sleep quality and reduce insomnia symptoms, offering safe alternatives to drug treatments. Meanwhile, Idorsia Ltd continues to advance insomnia treatment research with new studies on medication effects and safety presented at World Sleep 2025, reflecting ongoing efforts to improve therapeutic options.