HYBE Opens China Office Amid Legal Scrutiny

HYBE, the entertainment giant behind BTS, has opened its first office in Beijing, China, as anticipation grows that China will soon lift a near-decade-long ban on K-pop performances. This move marks HYBE's fourth overseas branch and aligns with industry trends as K-pop companies aim to strengthen their presence in the Chinese market. HYBE's expansion comes as industry shares surge, but the company is also facing legal challenges, including a recent raid on its Seoul offices by authorities investigating insider trading involving a former executive. Additionally, Chairman Bang Si-hyuk is under investigation for potential unfair trade practices related to pre-IPO agreements with investors. While HYBE is cooperating with authorities, the company faces challenges such as recent concert cancellations. The expansion into China is expected to boost sales and fan engagement if the K-pop ban is lifted.