WWE's Crown Jewel event held on November 2 in Riyadh, Saudi Arabia, achieved a record-breaking 28% viewership increase compared to the previous year, making it the most-watched WWE event ever in the Kingdom. The event was sold out at the Mohammed Abdo Arena and featured the introduction of the Crown Jewel Championship Titles, with Cody Rhodes defeating Gunther in the main event and Liv Morgan overcoming Nia Jax for the inaugural women's title. This marks the sixth annual Crown Jewel event, part of a lucrative 10-year agreement with the Saudi government that sees WWE hosting two premium live events annually. WWE's financial gains from these shows, reportedly $50 million each, surpass any previous events, including WrestleMania. The success of Crown Jewel underscores WWE's significant investment in the Saudi market and its growing popularity in the region.