British content has dominated Netflix in 2024, with the top four most-watched shows, including 'Bridgerton' and 'Fool Me Once', amassing a combined 360 million views. This surge comes amid a 40% increase in American viewership of UK shows following the WGA and SAG strikes. Meanwhile, Netflix's recent hits include the murder mystery 'The Perfect Couple', which garnered over 20 million views in its first week, and the Greek mythology series 'Kaos'. Additionally, the streaming landscape has evolved, with platforms like Netflix reviving previously canceled shows such as 'You' and 'Schitt's Creek'. New programmes, such as Neven Maguire's culinary explorations and documentaries on dyslexia and marine life, are also capturing audience interest. Overall, Netflix is leveraging its original content and popular adaptations to strengthen its market position in a competitive streaming environment.