De’Longhi Launches Global 'Perfetto' Campaign Featuring Brad Pitt, Taika Waititi

De’Longhi has launched its third global campaign, “The Perfetto Instructions for Use,” starring Brad Pitt and directed by Taika Waititi, to promote its one-touch espresso machines and celebrate the ritual of making coffee. Filmed in picturesque New Zealand and premiering at the Venice Film Festival, the campaign combines humor and elegance, with Italian actor Riccardo Scamarcio providing a cheeky voiceover guiding Pitt through the coffee-making process. The campaign highlights two of De’Longhi’s machines—the Rivelia, featuring Bean Switch technology for easy variety, and the Eletta Explore, offering over 50 drink options—designed to bring café-quality coffee into the home effortlessly. De’Longhi's CEO and marketing executives emphasize the campaign's focus on transforming the coffee experience from a routine into a mindful, sensory ritual, reinforcing the brand’s leadership in premium coffee machines. The campaign is airing globally across traditional, digital, and social media platforms, encouraging coffee lovers to share their own '#Perfetto' moments. This collaboration marks a shift to a lighter, more playful tone compared to Pitt's previous campaign with the brand, blending craft, humor, and Italian design innovation.