Scammers Exploit Donations Amid Los Angeles Wildfires

As wildfires continue to devastate Los Angeles County, authorities are warning the public about scams targeting those wishing to help victims. California Attorney General Rob Bonta highlighted that scammers are exploiting people's generosity by posing as legitimate charities, particularly preying on vulnerable populations. Experts from McAfee and the Better Business Bureau (BBB) advise potential donors to conduct thorough research before contributing, suggesting resources like Charity Navigator and BBB's Give.org to verify organizations. Scammers have also been reported to use fake endorsements from celebrities and generative AI to spread misinformation and fraudulent fundraising attempts. Platforms like GoFundMe are implementing measures to ensure donations go to verified organizations, emphasizing the importance of supporting reputable charities. Local agencies recommend trusted organizations like the American Red Cross and the California Community Foundation for effective contributions.