Reliance Retail Ventures Limited has formed a 50/50 joint venture with Israeli apparel company Delta Galil Industries to enhance the Indian apparel market, specifically in intimate and activewear. The partnership aims to create an apparel innovation platform tailored to Indian consumers, leveraging Delta Galil's expertise in design and manufacturing to introduce both its own brands and support Reliance's existing labels. With a significant market potential, this collaboration positions Reliance against established competitors like Page Industries, known for brands such as Jockey and Speedo. Delta Galil's international portfolio includes licenses for renowned brands like Calvin Klein and Tommy Hilfiger, which they plan to introduce in India. This initiative is part of Reliance's broader strategy to expand its presence in the lingerie sector, following recent acquisitions of brands like Clovia and Zivame. The Indian innerwear market is projected to grow substantially, driven by rising disposable incomes and evolving fashion preferences.