Portland Thorns Secure Lucrative Kit Deal with Ring

The Portland Thorns FC have signed the most lucrative kit sponsorship in National Women's Soccer League history with Amazon-owned Ring, surpassing the previous $2.6 million annual deal held by Bay FC with Sutton Health. Ring's logo will feature on the Thorns' jerseys, cold-weather jackets, and media backdrops, replacing the healthcare company Providence, which was the team's sponsor for 12 seasons. The partnership includes community initiatives such as 'Ring Around the Rose City' to support local businesses and programs to empower women in soccer. Ring will also install its security products at Providence Park and the team's training facilities, providing fans with behind-the-scenes access. The collaboration emphasizes a deeper connection with fans, aligning with the Thorns' mission to enhance the fan experience. This sponsorship is part of the league's rapid growth, with new teams joining in 2026.