Dierks Bentley has officially launched his own bourbon, named Row 94, in partnership with Green River Distilling Co. The whiskey is named after the year Bentley moved to Nashville and boasts an alcohol content of 94 proof. It features a mashbill of 70% Kentucky-grown corn, 21% rye, and 9% malted barley, aged for four years in new white oak barrels, delivering flavors of vanilla, toffee, and green apple. The bourbon is priced at around $40 and will be available in select states including Kentucky, Tennessee, and Florida, with nationwide availability online. Bentley, who became passionate about whiskey during the pandemic, emphasized the authenticity of Kentucky bourbon in his production process. He aims to offer a quality spirit while keeping the price point accessible, reflecting his own journey from casual drinker to whiskey enthusiast.