New York Auto Show Features Unique Never Ride Stock Experience

The Never Ride Stock experience at the New York International Auto Show uniquely brings together automotive enthusiasts and fans of custom fashion by pairing custom cars with matching sneakers and apparel. Rob Gullery, the exhibit's creator, found that sneakers, rather than go karts or electric bikes, resonated most with car enthusiasts who want to match their footwear with their vehicles. Highlights from the event include a tire painting exhibition, custom painted Porsche GT3 Rs's, a Red Bull DJ, and ongoing displays of custom sneakers and apparel. Last year, the exhibit notably presented Tracy Morgan with a custom Rolls Royce and matching Nikes, which was met with enthusiasm. The exhibit runs during the first weekend of the Auto Show in April 2025, serving as a vibrant celebration of aftermarket culture and personal style.