Gen Z Trends Shape Non-Alcoholic Economy

A growing trend among Gen Z is a shift away from drinking culture, with many young people choosing sobriety as they recognize the negative impacts of alcohol on health and finances. This change is evident in social settings, where activities no longer revolve around drinking, leading to a booming non-alcoholic beverage market. Concurrently, Gen Z is also redefining workplace norms, with a phenomenon called 'career catfishing' emerging, where job acceptances are often ignored, reflecting a casual approach to employment commitments. Additionally, a recent survey highlights that while Gen Z is adept at recognizing AI applications, they struggle with effectively utilizing these tools, revealing gaps in their AI literacy. As businesses increasingly adopt AI technologies, there is a pressing need for education and training to prepare Gen Z for the future workforce. Overall, these trends indicate a significant cultural shift as Gen Z prioritizes health, meaningful connections, and adaptability in both social and professional spheres.